Released on = February 17, 2007, 8:24 am

Press Release Author = Mike Manning / Diageo North America

Industry = Food & Beverage

Press Release Summary = Diageo North America, the world's leading premium- drinks
company, is introducing Zwack, the National Shot of Hungary Since 1790, to Ohio.
Zwack will be available throughout the state by March 1, 2007.

Press Release Body = NEW YORK, Feb. 17, 2007 - Diageo North America, the world's
leading premium- drinks company, is introducing Zwack, the National Shot of Hungary
Since 1790, to Ohio. Zwack will be available throughout the state by March 1, 2007.


According to a secret recipe, Zwack is a super-premium liqueur distilled spirit made
from more than 40 natural herbs and spices from all over the world that has been in
the family since 1790. Zwack is a dark amber color and smells of herbs, spices and
citrus. It is aged in oak casks for a minimum of six months and packaged in a
distinctive dark green round bottle.

"For the last 200 years, Zwack has represented the best in quality and Hungarian
tradition with its unique taste and packaging," said Izabella Zwack, Zwack's Global
Brand Ambassador. "We are most proud to bring Zwack to Ohio, a state filled with
Hungarian people and culture."

Izabella and Sándor Zwack, the fifth generation to carry on the robust legacy, will
travel Ohio promoting more than 200 years of Zwack history and responsible drinking.
Along with their father, Peter Zwack, former Hungarian Ambassador to the United
States, the Zwacks will stop in Cleveland, Columbus and Cincinnati.

"Zwack is a national institution in Hungary with an amazing story behind the
bottle," said Mauro Pennella, Vice President of Global Innovation for Diageo.
"Created for royalty and embraced by the masses, Zwack not only survived two world
wars, but the spherical Zwack bottles are believed to be a symbol of Attila the
Hun's war hammer that he used to conquer Europe."

Zwack is distributed locally by Glazers of Ohio, and will be available throughout
Ohio by March 1. Zwack is produced in Budapest, Hungary by Zwack Unicum Co. Ltd.,
and is already available in Buffalo, NY.

About Diageo
Diageo (Dee-AH-Gee-O) is the world\'s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys,
Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling
Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The
company is listed on both the New York Stock Exchange (DEO) and the London Stock
Exchange (DGE). For more information about Diageo, its people, brands and
performance, visit us at www.diageo.com.

Celebrating life, every day, everywhere, responsibly.



Web Site =

Contact Details = EDITORS NOTE: For more information, high-resolution artwork or to
arrange an interview, contact: Mike Manning at 720-936-3996; yesmanning@hotmail.com
or Greg Leonard at 646-223-2111 or greg.leonard@diageo.com.